Man is certainly not born, but made man. (Erasmus)
It’s easier to fool people than to convince them they have been fooled. (Mark Twain)
Fixation exists across all levels of the biological hierarchy, from cells to behavior, and therefore constitutes a fundamental variable in all life. Fixations are an obsessive preoccupation with a single idea, impulse, or aim which interferes with normal behavior. In Freud, the id attaches to an object, leading to fetishism.
It is fundamental to human society; before capitalism as religious rituals, in our secular age, culminating in commodity fetishism, a fixation essential to capitalism, an economy defined by consumption. Where advertising is a form of behavioral conditioning, everybody will be perfectly pacified as long as their needs and wants are conflated in their own minds. No strife, no angst.
The most fundamental fixation of all is the male-female mutual sexual fixation,